About Zizzz brochure in handWhen little Carmen was born

When little Carmen was born, our lives changed for ever. One of the first things we realised was how important sleep was. For all three of us. Babies sleep for more than 14 hours a day in their first year. (Though not always at night!)  That means giving them a warm, secure and comfortable place to sleep is vital. Unconvinced by the products that I found on the market I decided to start Zizzz.

For natural sleep

Our relatives gave us gifts of sleeping bags for Carmen. To our surprise, they all had polyester filling.

Did you ever sleep under polyester bedclothes in a cheap hotel? All night long you’re tossing and turning. First you’re too warm, then too cold. Imagine how your baby must feel, sleeping inside a baby sleeping bag filled with polyester for more than 5,000 hours a year.

For a bright future

The chances are that your baby is sleeping inside polyester. Polyester is a plastic fibre made from oil. Chemical engineers didn’t invent polyester to assure good sleep, but designers use it because it’s cheap.

At Zizzz, we only use 100% natural and renewable materials designed to give your little one the best night’s sleep.

We believe that our children, and yours, have the right to live a sustainable life. And have comfortable sleep.

For your baby's brain development

You probably know that good sleep is crucial for your baby’s brain development. The right body temperature will help them to sleep comfortably.

A baby that gets cold will wake up easily. A baby getting too hot might overheat. Scientists think overheating increases the risk of Sudden Infant Death Syndrome (SIDS). Zizzz uses materials that help your baby’s body to regulate its own temperature. A comfortable baby will sleep safer, deeper and longer.

How did we do it?

We live in Switzerland and we love to ski. We use fine wool fabrics while skiing. This gave us an idea.

It's no secret that many skiers and athletes use wool because of its unique qualities in extreme weather conditions.

Wool keeps you warm when it’s cold and cool when it’s hot. It also keeps your body dry when you exercise. Eureka! It would be the perfect solution for Carmen’s sleepless nights

The challenge

The idea was just the beginning. Finding the real solution was our challenge. Did a lightweight and washable wool filling for baby sleeping bags even exist? We searched long and hard but in the end found what we needed close to home. A wonderful fibre called Swisswool.

What is Swisswool?

Swisswool is a patented natural filling material made out of 88% virgin Swiss wool and 12% vegetable fibres. It has all the unique characteristics of wool and it’s washable. We’re sure your baby will like it as much as ours does.

Could we improve more than just the filling?

Replacing polyester with Swisswool was the first step. But good and safe sleep is not only about the sleeping bag filling. When babies sleep, their sensitive skin touches the bag on the inside, so we wanted to use the purest fabric available.

To replace normal cotton with organic BIO Cotton was the obvious choice. It has no traces of synthetic fertilizers and pesticides in it, so there’s no need to worry about allergies. At Zizzz, we only use Fair trade, bio cotton and OKO TEX textiles for our products. This is just one of the improvements we made….

Keep it local

We produce our baby sleeping bags in Europe to ensure that no children are employed to make them. We don’t want our sleeping products to travel around the world twice before they reach you and your baby. It’s a waste of energy.

Would you like your baby to feel warm and look cool?

At Zizzz we like our baby sleeping bags to work properly. And we believe they should should look great too. We have teamed up with some fantastic designers to create our bags.

No stuffy, boring sleeping bags for Zizzz babies – have a look at our products and judge for yourself.



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For happier, healthier and more responsible families.